The Commission for Racial Equality has begun a statutory review of
its high-profile advertising account which is handled by Saatchi and
The race relations body, which is using the Advertising Agency Register,
plans to reach its decision without a formal pitch. Saatchis, which has
handled the CRE’s advertising since 1994, declined to take part in the
Future advertising will focus on the role of the CRE itself rather than
on individual issues such as harassment or discrimination at work.
In the past three years, Saatchis has created award-winning work for the
charity, most notably the hard-hitting ’brains’ poster which won
numerous awards last year including a gold at the Campaign Press Awards.