Saatchi's New Directors' Showcase: the soundtrack

Over the past 25 years, Saatchi & Saatchi's New Directors' Showcase has done more than introduce adland to the hottest auteurs, it's amassed a pretty decent soundtrack.

Music videos have been a staple of the New Directors’ Showcase since it began in 1990. Daniel Klienman, one of the first break-out stars to feature in the showcase, started his career shooting music videos for Fleetwood Mac and Madonna.

But the lack of opportunities for new directors to shoot big commercials (there were no traditional ads in the 2015 reel) means promos have become an even bigger part of the showcase over time.

Music videos, which tend to have small budgets but a lot of room for creativity, are the ideal medium for burgeoning directors.

Still, a talented director cannot make a dire song sound better, so kudos to Saatchi & Saatchi for finding so many examples where the track lives up to the visuals.

In honour of the fine work put in by Saatchi & Saatchi over the years, Campaign has made a playlist of its favourite tracks from The New Directors’ Showcase.

Rob Dougan "clubbed to death" Dir: David Slade (2003 New Directors' Showcase)

Air "Electronic Performers" Dir: Laurent Bourdoiseau (2005 NDS)

OK GO "here it goes again" Dir: Trish Sie (2007 NDS)

Justice vs Simian "we are your friends" Dir: Rozan Schmeltz (2007 NDS)

Santigold "LES Artists" Dir: Nima Nourizadeh (2008 NDS)

Biting Elbows "bad motherfucker" Dir: Ilya Naishuller (2013 NDS)

Masters In France "flexin’" Dir: One Pixel Wide (2013 NDS)

Bob Dylan "like a Rolling stone" Dir: Vania Heymann (2014 NDS)

Watch the interactive video

Rudamental "not giving in" Dir: Josh Cole (2014 NDS)

Tiga "Bugatti" Dir: Helmi (2015 NDS)

A$AP Rocky "L$D" Dir: Dexter Navy (2015 NDS)

DyE ft. Egyptian Love "She’s Bad" Dir: Dent De Cuir (2015 NDS)


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