Saatchis picks up Pet’s Pyjamas pan-European task

Well-dressed pets could become commonplace following Saatchi & Saatchi’s appointment to the pounds 15 million Pet’s Pyjamas account.

Well-dressed pets could become commonplace following Saatchi &

Saatchi’s appointment to the pounds 15 million Pet’s Pyjamas


Pet’s Pyjamas is Europe’s first home-shopping company for animal lovers,

offering items from clothes, food and accessories to insurance.

The agency has been briefed to produce a brand-building campaign

spanning the UK, France, Germany and Scandinavia. It aims to promote the

company’s mail order, e-commerce and interactive TV business, the latter

of which will launch next year following discussions with several media


Saatchis presented work along with two other agencies and was appointed

this week. Its first work, which encompasses TV, press and posters as

well as online advertising, through Saatchi Vision, breaks in


Charles Fallon, founder and managing director of Pet’s Pyjamas and a

former Saatchis account director, said: ’Saatchis’ pan-European

credentials impressed me, along with its ability to assemble a dedicated

team that understands the complexities of co-ordinating an international


’Pet’s Pyjamas has moved quickly from start-up to market bench-mark and

I am confident that the team there can keep up with us as we continue to


The company was established in January 1998 as a catalogue operation and

expanded on to the internet in May that year. Direct mail and a test TV

ad have been handled by Geoff Cotton Partnership, which continues to

handle the direct marketing.

Derek Bowden, chief executive of Saatchis in Europe, said: ’We’re keen

to expand our expertise in this area and it’s good that we’re working

with a company that’s already established and with a guy we already


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