Saatchis picks up pounds 8m Vision Express

Saatchi & Saatchi has beaten Ammirati Puris Lintas and St Luke’s to the pounds 8 million Vision Express advertising account, previously held by McCann-Erickson Bristol.

Saatchi & Saatchi has beaten Ammirati Puris Lintas and St Luke’s to

the pounds 8 million Vision Express advertising account, previously held

by McCann-Erickson Bristol.



Saatchis’ chief remit will be to re-establish the brand positioning of

Vision Express in the face of increasing competition from the rival high

street opticians, Boots, Specsavers and Optical Express.



Richard Ellis, the group director at Saatchis who worked alongside the

business director, Marilyn Baxter, the strategic planner, Anne

McCormack, and the chairman, Alan Bishop, on the pitch, said: ’Vision

Express needed an agency with fmcg brand expertise, which could provide

an integrated service.’ Bishop’s presence allowed Saatchis to draw on

its experience of handling the US LensCrafters account, which the agency

held in 1990.



Reade Fahs, joint managing director of Vision Express, added: ’We felt a

need to upgrade our strategic and creative resources to encourage trial

from new customers.’



The review was sparked by Grand Optical Photoservice’s acquisition of

Vision Express last autumn, forming Grand Vision, Europe’s largest

optical retail group, and causing a conflict for McCanns, whose New York

office handles the rival optician, Pearl Vision.



Media buying will stay with McCann-Erickson Bristol



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).