Saatchis plans big screen comedy for Club 18-30 branding

Club 18-30 is to bring sun, sea and sex to the big screen next year with what appears to be the first branded feature film.

Club 18-30 is to bring sun, sea and sex to the big screen next year

with what appears to be the first branded feature film.



Saatchi & Saatchi devised Club 18-30 - The Movie. It is the first time

the agency has produced a full-length feature film for one of its

clients.



The feature is likely to be filmed this summer in Ibiza, the trendy

holiday and clubbing hotspot. It will be a fictional comedy as opposed

to a fly-on-the-wall documentary such as Sky’s Ibiza Uncovered series,

and is scheduled to run in UK cinemas early next year.



The holiday brand, which is part of Flying Colours Holidays, has signed

contracts with Saatchis for the film after several months of

discussions.



The agency has handled Club 18-30 since 1994.



Funding will come from independent backers. Saatchis’ European

new-business director, Stephen Colegrave, who owns his own production

company, and the freelance consultant and producer, Bob Mahoney, are in

negotiations with backers in the US.



The script will be written by newcomers Paul de Villiers and Staffan

Tolgard.



A high-profile director is being sought for the project.



James Griffiths, the Saatchi & Saatchi management supervisor on the

account, said: ’Club 18-30 has been infamous since its ’Beaver Espana’

campaign. We think a film is a good way to build on the brand and its

strengths, which are about being popular, controversial and having a

laugh.’



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