Saatchis’ Mudge to fill communications position at DMB&B

Ron Mudge, Saatchi & Saatchi’s media group director, is moving to DMB&B to take up the new role of communications director, responsible for moving media planning higher up the agency’s agenda.

Ron Mudge, Saatchi & Saatchi’s media group director, is moving to

DMB&B to take up the new role of communications director, responsible

for moving media planning higher up the agency’s agenda.



The new hiring marks the fourth top-level change at the agency in the

past year. Mudge follows Nigel Marsh and Max Burt, who joined from

Abbott Mead Vickers BBDO as marketing director and planning director

respectively, and David Jones, chairman of the DMB&B Group, who arrived

from Lowe Howard-Spink earlier this year.



Barry Cook, the managing director of DMB&B, said: ’Ron’s role is to

improve the way the agency works and ensure that every pound of our

client’s money is spent as effectively as possible.’



Cook and Mudge worked together at Yellowhammer in the 80s, where Mudge

was a media manager working on Fiat, Today and the Cancer Research

campaign.



When Yellowhammer was bought by DMB&B in 1990, Mudge was made a founding

director of the Media Centre, now called MediaVest.



Mudge moved on to Alliance, which folded into Laing Henry, and when

Laing Henry was bought by Saatchi & Saatchi he was appointed media group

director.



’My approach is very laid back and what I do has to be complementary to

the outside media planners and buyers,’ Mudge said. ’Whatever I say now

is bound to change once I get there, but my job will be to ensure the

creative idea is evaluated from every media angle - not just traditional

media, but new media and below the line too.’



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