Saatchis’ Taylor quits for career in directing

Alexandra Taylor, the joint creative director and former head of art at Saatchi & Saatchi, is leaving the agency to begin a directing career.

Alexandra Taylor, the joint creative director and former head of

art at Saatchi & Saatchi, is leaving the agency to begin a directing

career.



Taylor, who is one of Saatchis’ longest-serving employees, having worked

at the agency for the past 17 years, is joining the Paul Weiland Film

Company as a commercials director.



She is the first female director to join the company from an advertising

agency.



Newcastle-born Taylor joined Saatchis in 1982, reporting to Paul

Arden.



She left in 1988 to work at WCRS as a senior art director and was made a

member of the board. She returned to Saatchis in 1989 and in 1992 became

head of art. Three years later she was appointed deputy creative

director and then joint creative director.



’Alex has a great visual sense with her background in art directing.



She sees things incredibly differently and is a real perfectionist. She

directed her first commercials through us - they were very successful

and showed that she likes to go against the grain,’ Paul Weiland

said.



Taylor has 175 entries in the D&AD annual, and has won a plethora of

Cannes, British Television and Campaign Press and Poster awards. These

include 12 silver Campaign Press awards; five silver and one gold

Campaign Posters; six Cannes lions and four silver D&ADs.



The award-winning work included executions for InterCity, Castlemaine

XXXX, Silk Cut, the Metropolitan Police, Schweppes and the British Army,

for which she made her directorial debut. Last year Taylor joined the

previously all-male D&AD Executive Committee.



’Since Paul gave me the opportunity to direct, I have become bewitched

by the whole process. I have spent 17 years in advertising and feel I

can now progress in the field of TV and commercials,’ Taylor said.



David Droga, executive creative director at Saatchis, said: ’Alex will

be sorely missed but I’m sure the agency will end up using her in her

new role.’



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