Saatchis secures lead over M&C in MMS table

Serious account losses and reductions in adspends by clients have

combined to cast a gloomy shadow over the future prospects of Britain's

largest agencies, the latest AC Nielsen MMS billings figures reveal.



Abbott Mead Vickers BBDO retains its place at the top of the

rankings.



But that is despite an 8 per cent drop in billings in the 12 months to

June 2001.



A cut in spend by BT, the UK's biggest advertiser, is said to be the

main reason for a drop in billings from £416.81 million to £383.46 million.



Elsewhere, a string of losses including Compaq, Alliance & Leicester and

Vodafone have forced BMP DDB to cede second spot to J. Walter Thompson

in the wake of a 20.24 per cent billings drop to £244.11

million.



The rivalry between Maurice Saatchi and the group that ousted him has

been given fresh impetus now that Saatchi & Saatchi has regained the

rankings lead that M&C Saatchi briefly held over it.



While fall-off in spending by dotcom clients has dropped M&C Saatchi

from sixth to ninth spot, a solid FMCG client base at the Charlotte

Street agency - now undergoing radical reform under its new chief

executive, James Hall - has allowed it to jump one place to take over at

number six from its rival.



The gloom is not confined to creative agencies. Half of the top 30 media

shops also report billings drops.



Zenith's number one ranking in the media table looks vulnerable after a

13.84 per cent decline to £552.7 million. This has allowed Carat,

its nearest rival, to close the gap with billings of £546.89

million.



MediaCom was one of the few major media shops to buck the trend. Winning

the press buying for COI Communications at a time when government

adspend is soaring was a major factor alongside its NatWest/RBS coup in

a 28.16 per cent billings increase.



Ogilvy & Mather also managed to ride out the gathering storm thanks to

the return of its Ford of Europe business, which contributed to a 6.91

billings rise and returned the agency to the top ten elite with a number

seven ranking.



But even that was eclipsed by an astonishing performance from Mortimer

Whittaker O'Sullivan, which chalked up a 75.55 per cent billings rise

and moved up five places to 22nd position.



The boost is the result of consistent spending by its loyal dotcom

clients AOL and Jamjar.com.



ADVERTISING AGENCY BILLINGS

Rank Rank Agency Billings Billings Year on

01 00 yr ending yr ending year %

June 01 June 00 change

1 1 Abbott Mead Vickers BBDO 383.46 416.81 -8.00

2 3 J. Walter Thompson 263.87 290.63 -9.20

3 2 BMP DDB 244.11 306.07 -20.24

4 5 Publicis 239.54 258.72 -7.41

5 4 Lowe Lintas 238.90 273.92 -12.78

6 7 Saatchi & Saatchi 238.57 244.73 -2.51

7 11 Ogilvy & Mather 235.04 219.84 6.91

8 10 Rainey Kelly Campbell

Roalfe/Y&R 226.17 226.26 -0.04

9 6 M&C Saatchi 213.79 250.86 -14.77

10 9 McCann-Erickson 209.29 237.29 -11.79

11 12 Bates UK 201.46 205.31 -1.87

12 8 TBWA/London 183.54 237.92 -22.85

13 16 Euro RSCG Wnek Gosper 179.46 164.24 9.26

14 13 D'Arcy 162.06 203.34 -20.29

15 15 Grey Worldwide London 156.35 179.82 -13.05

16 14 WCRS 152.02 180.77 -15.90

17 18 Bartle Bogle Hegarty 115.40 138.85 -16.89

18 19 HHCL & Partners 114.33 106.14 7.72

19 17 Leo Burnett 107.67 149.49 -27.97

20 20 Banks Hoggins O'Shea/FCB 83.14 100.42 -17.20

21 21 St Luke's 78.16 77.27 1.15

22 27 Mortimer Whittaker O'Sullivan 73.30 41.75 75.55

23 30 Partners BDDH 51.67 35.55 45.32

24 23 Delaney Lund Knox Warren 50.73 52.96 -4.21

25 25 Leagas Delaney 45.76 50.67 -9.69

26 24 Roose & Partners 45.30 52.59 -13.85

27 26 CDP 42.79 45.27 -5.46

28 40 Arm Direct Group 40.40 25.42 58.89

29 36 Faulds Advertising 39.40 29.08 35.50

30 38 Leith Agency 37.07 26.64 39.17

MEDIA AGENCY BILLINGS

Rank Rank Agency Billings Billings Year on

01 00 yr ending yr ending year %

June 01 June 00 change

1 1 Zenith Media 552.70 641.55 -13.84

2 2 Carat 546.89 543.14 0.69

3 5 MediaCom 489.42 381.88 28.16

4 6 MindShare 398.52 380.44 4.75

5 3 Starcom Motive 342.96 421.77 -18.68

6 4 OMD UK 330.29 393.89 -16.14

7 8 Initiative Media 325.24 319.12 1.91

8 10 PHD 279.37 304.62 -8.29

9 9 MediaVest UK 273.34 311.50 -12.24

10 7 Universal McCann 250.81 339.50 -26.12

11 15 BBJ 188.63 156.66 20.40

12 13 Media Planning Group 185.18 182.21 1.62

13 11 Optimedia International 183.72 226.55 -18.90

14 17 Manning Gottlieb Media 175.97 137.24 28.22

15 14 Walker Media 158.15 164.33 -3.75

16 12 CIA UK 153.49 183.85 -16.51

17 19 MBS Media 80.59 63.87 26.16

18 21 Brilliant 74.76 63.38 17.95

19 22 Feather Brooksbank 67.89 63.18 7.45

20 18 The Allmond Partnership 66.36 98.97 -32.95

21 23 CIA Manchester 62.41 60.55 3.07

22 33 BMP Solutions in Media Group 61.07 30.65 99.26

23 24 MediaVest Manchester 60.28 58.88 2.37

24 25 CDP Media 57.50 58.48 -1.66

25 27 John Ayling & Associates 56.73 43.34 30.87

26 16 Western 55.72 155.63 -64.19

27 20 BJK&E Media 53.77 63.71 -15.59

28 26 Universal McCann Manchester 49.15 49.72 -1.14

29 35 Zed Media 39.67 24.34 62.94

30 28 PHD Compass 36.17 39.13 -7.56