Saatchis signs Des Lynam for star turn in Rightguard spot

Des Lynam, the anchorman on what will be the BBC’s last live FA Cup final this weekend, is set to star in his first TV ad.

Des Lynam, the anchorman on what will be the BBC’s last live FA Cup

final this weekend, is set to star in his first TV ad.



The commercial, for Rightguard deodorant, will break nationally on

Saturday week.



Lynam has been hired by Saatchi and Saatchi to feature in commercials

for the reformulated Rightguard brand. Sources familiar with the script

say the presenter, known for his smooth-talking style, will appear as a

’cool, dry character’.



A spokesperson for Saatchis refused to comment on reports that the

agency was using Lynam for the brand, but confirmed that a new TV

commercial was due to break in just over a week.



The film was directed by John Lloyd, the former producer of the TV

comedy, Blackadder, through the production company, Limelight.



Lynam has had cameo roles on television before for Walker’s crisps and

the Daily Express, but has never starred in his own TV ad. He has also

featured in press advertising for whisky as a ’Jamieson’s smoothie’.