Saatchis tempts Dyer to partner Ajab Singh

Saatchi & Saatchi has ended a ten-month search for a senior creative by signing the commercials director, Julian Dyer, to team up as a copywriter with the art director, Ajab Singh.

Saatchi & Saatchi has ended a ten-month search for a senior

creative by signing the commercials director, Julian Dyer, to team up as

a copywriter with the art director, Ajab Singh.



The appointment comes just six months after Dyer joined Leo Burnett as a

senior partner, marking a return to copywriting after a six-year run as

a director. Dyer cited personal reasons for leaving Burnetts a month

ago.



He said: ’Joining Saatchis is a bit like coming home. It’s full of

friendly people I’ve known for years. There are lots of good accounts

here and a fresh feel about the place.’



’It’s been a long search,’ said Singh who, with his former partner,

Eugene Ruane, was behind high-profile campaigns for the Commission for

Racial Equality. Ruane left Saatchis in January.



Adam Kean, executive creative director at Saatchis, added: ’We’ve waited

this long because we wanted to get the right person. Julian’s worked in

the best places with the best people. He’s full of energy and

ideas.’



Dyer built his reputation in the 80s as a writer of witty TV

commercials, picking up a string of awards for clients such Great Ormond

Street Hospital, Hamlet Cigars, Holsten Pils and Sanatogen.



His agency background includes a stint as creative head at GGT. Before

this he was a senior copywriter and board director at Publicis and spent

five years at Boase Massimi Pollitt in the mid-80s.



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