Called Saatchi & Saatchi X, the network will be headquartered in Arkansas, with offices in various US cities. It also has plans to open offices in Toronto, London, Geneva and Sydney.
Kevin Roberts, the chief executive of Saatchi & Saatchi Worldwide, revealed his plans for a shopper marketing network in a Campaign profile earlier this year (8 April). The idea is to enhance the in-store experience for consumers by delivering package and environmental design as well as product innovation.
The network will be centred on the US shopper marketing agency ThompsonMurray, which Saatchi & Saatchi has acquired. Existing clients include the Arkansas-based Wal-Mart, Gerber, Procter & Gamble and JM Smucker.
The ThompsonMurray founder and chief executive, Andy Murray, will head the Saatchi & Saatchi X network, reporting to Roberts, who will be the chairman.
Other figures involved include the chief executive of Publicis collaborative marketing worldwide, Mel Korn, who will take up the position of vice-chairman.
Mark Kamen, the executive vice-president of Saatchi & Saatchi collaborative marketing, will take up the same position at Saatchi & Saatchi X, New York.
Roberts said: "Today's shopping experience needs revitalising. More and more purchasing and switching decisions on brands are made in-store. ThompsonMurray leads the field in understanding and responding to this reality. It has highly evolved and expert knowledge of turning shoppers into buyers."
Murray said: "We are delighted to be joining with Saatchis to create a new offering focused on enhancing the total store and shopping experience. Our goal is to become the most desired network for launching new ideas, reinventing categories and re-thinking space as the in-store environment evolves into a three-dimensional experience for the shopper."