SABMiller kicks off media review in Europe

SABMiller, the global brewer, is reviewing its estimated £50 million media planning and buying account across Europe.

Peroni: its SABMiller parent has called a review
Peroni: its SABMiller parent has called a review

The company, which owns brands including Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch, has contacted agencies ahead of a pitch to consolidate the business.

The review spans the UK, Ireland, Italy, Hungary, the Czech Republic, Poland, Romania, the Netherlands and Slovakia.

SABMiller’s media business across Europe is split between several agencies including MPG Media Contacts, which handles the £4 million UK account, and Vizeum, which oversees the business in Italy.

The process is being led out of SABMiller’s headquarters in Zurich, Switzerland, by its Europe head of insights, Yvan Goupil.

Goupil said the review would be "completed in time for the new agency to start planning and negotiating for 2013".

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More