SABMiller snaps up Meantime in craft brew push

SABMiller, the brewing giant, has agreed to acquire Meantime Brewing Company, to tap into the growth of craft ales.

Meantime Brewing Company: SABMiller agrees to acquire the craft beer company
Meantime Brewing Company: SABMiller agrees to acquire the craft beer company

According to reports, the acquisition of the company, which is just 15 years old and based in Greenwich, will be complete by June. Meantime Brewing Company's brands include Meantime Pale Ale, India Pale Ale and London Porter.

SABMiller's products include Corrs, Grolsch, Peroni and Blue Moon.

Craft ales, beers and ciders have been outpacing the growth of traditional drinks as consumers seek more authentic brands.

Earlier this month, Heineken revealed exclusively to Marketing it is rolling out a craft cider called Blind Pig to appeal to consumers who "don't follow the crowd".


What marketers can learn from Kim Kardashian (there are some learnings, honest)

Forget about ecommerce, the future lies with brand commerce

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).