Sacla picks The Village Communications to handle UK media

Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch.

Sacla: hires The Village Communications
Sacla: hires The Village Communications

The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates.

The vast majority of marketing activity for the brand will be focussed on Sacla's Classic Basil Pesto product, with a small amount of activity for the brand's wider range of sauces and antipasti. 

Clare Blampied, the managing director of Sacla UK, said: "The vision for our business is to have the best tasting Italian and food drink, and a know-how that will deliver us the growth we need by 2020."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).