Sacla picks The Village Communications to handle UK media

Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch.

Sacla: hires The Village Communications
Sacla: hires The Village Communications

The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates.

The vast majority of marketing activity for the brand will be focussed on Sacla's Classic Basil Pesto product, with a small amount of activity for the brand's wider range of sauces and antipasti. 

Clare Blampied, the managing director of Sacla UK, said: "The vision for our business is to have the best tasting Italian and food drink, and a know-how that will deliver us the growth we need by 2020."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More