Sainsbury's '140 ad' by Abbott Mead Vickers BBDO

To celebrate Sainsbury's reaching its 140th birthday this month, Abbott Mead Vickers BBDO has created a 60-second ad that takes viewers through the supermarket's history.

The spot, which aired last night on ITV, starts with a boy in 1869 dipping a soldier into an egg and continues by picking out a number of milestones and key events.


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