Sainsbury’s has unveiled a TV ad starring its brand ambassadors, David Beckham and Ellie Simmonds. It aims to encourage more people to take part in the supermarket’s Active Kids voucher scheme. The work, created by Abbott Mead Vickers BBDO, is a tribute to childhood activities, with Beckham and Simmonds reminiscing about their favourite pastimes as children. The spot was written by Andy Amadeo, art directed by Colin Jones and directed by Martin De Thurah through Academy. Media was handled by PHD.