Sainsbury's Christmas: the Twitter reaction

The Sainsbury's Christmas teaser ad, which launches in tonight's episode of 'Coronation Street', is already generating debate on Twitter.

Sainsbury's: Christmas ad generates Twitter buzz
Sainsbury's: Christmas ad generates Twitter buzz

The ad is a three-and-a-half minute preview of a 50-minute crowd sourced documentary commissioned by the retailer and directed Oscar-winning director Kevin Macdonald.

Many on Twitter have described the ad as "emotional", while some have questioned the need for "lavish" Christmas ads. This month festive offerings from John Lewis, Debenhams and Marks & Spencer have been released.

To see the latest Christmas ads as and before they launch, visit the Campaign Christmas page.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More