Sainsbury's Christmas: the Twitter reaction

The Sainsbury's Christmas teaser ad, which launches in tonight's episode of 'Coronation Street', is already generating debate on Twitter.

Sainsbury's: Christmas ad generates Twitter buzz
Sainsbury's: Christmas ad generates Twitter buzz

The ad is a three-and-a-half minute preview of a 50-minute crowd sourced documentary commissioned by the retailer and directed Oscar-winning director Kevin Macdonald.

Many on Twitter have described the ad as "emotional", while some have questioned the need for "lavish" Christmas ads. This month festive offerings from John Lewis, Debenhams and Marks & Spencer have been released.

To see the latest Christmas ads as and before they launch, visit the Campaign Christmas page.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More