Sainsbury's cuts shortlist for £47m advertising account down to two

LONDON - The battle for Sainsbury’s £47m advertising account is down to JWT and the incumbent, Abbott Mead Vickers BBDO.

The supermarket group has eliminated Bartle Bogle Hegarty and Leo Burnett from the race.

The long list included DDB London, McCann Erickson, TBWA\London and Delaney Lund Knox Warren & Partners, which were all eliminated from the review process at the start of March. The review is being handled by the Haystack Group.

AMV BBDO, which has held the account for 20 years, is in a strong position to retain the account with Sainsbury's front-man Jamie Oliver approaching national hero status.

Oliver's Channel 4 TV programme, 'Jamie's School Dinners', has been instrumental in the government's decision to invest an extra £220m on school meals in England. AMV BBDO first introduced Oliver as the face of Sainsbury's five years ago.

JWT, meanwhile, has the firepower of the former Lowe team and Tesco experts Mark Cadman and Russ Lidstone to bolster its offering.

Cadman, JWT's new managing director, was the senior suit on the Tesco account when he was Lowe's managing director. Russ Lidstone, JWT's new head of planning, also worked on Tesco during his tenure as planning chief at Lowe.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).