Sainsbury's 'feed your family for £50 a week' by AMV BBDO

Sainsbury's has launched a campaign to help consumers feeling the pinch financially.

Its 'feed your family for £50 a week' challenge recommends family meals from an average of 60p per meal per person.

The brand carried out research to inform the campaign, using several different children and observing them at home. This is the focus of the TV ads while the press campaign highlights menu ideas for each day of the week.