Sainsbury's latest campaign by Wieden & Kennedy London highlights small celebratory moments during summer.
"Table squish" is a Tetris-inspired ad that shows a family trying to squeeze many dishes on a table outdoors, while "Dinner’s ready" centres on the moment of anticipation when you hear the call for a meal. Two 10-second videos showcase people enjoying an ice-lolly and waking up to the smell of breakfast. Print and digital out-of-home ads will support the campaign running until late September. The work was created by Peter Browse and Joe Koprowski and directed by Tubby Brother through StrangeLove.