Sainsbury's marketer Hampson picked to bring Netto brand back to UK

Sainsbury's marketer Tom Hampson has been named UK marketing director of Netto, and will lead the discount supermarket brand's return to the UK market.

Tom Hampson named UK marketing director at Netto
Tom Hampson named UK marketing director at Netto

Sainsbury’s last week revealed it was bringing the Netto brand back to the UK high street in a bid to stamp out competition from discounters such as Aldi and Lidl, through a joint venture with Dansk Supermarked.

Hampson has been working on the brand launch as well as the Mobile by Sainsbury’s service in his current role at the supermarket.

He has been at Sainsbury’s for eight years, rising from the head of brand planning to the head of national advertising, before becoming the head of new business marketing.

In his new role, Hampson will oversee the launch of the Netto brand in the UK, which will see the trial opening of 15 stores up and down the country by the end of 2015.

Netto is returning to the UK after a four year hiatus, and both Sainsbury’s and Dansk Supermarked have invested £12.5m in the venture, though they both expect to incur a post-tax loss of between £5 and £10m next year, due to start up costs.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More