Sainsbury's summer push

Sainsbury's is launching a month-long campaign targeting young families with ideas for recipes.

Sainsbury's: digital drive planned
Sainsbury's: digital drive planned

The activity, the first to be created for the supermarket by digital agency Dare since it won the account in April, will run on Facebook and YouTube.

Consumers will be able to follow the ‘Tiny Taste Team’, a panel of nine-year-olds who will judge summer recipes prepared by adults.

One episode will air every week over four weeks on the Sainsbury’s Facebook page, under its ‘Summer Ideas’ tab. Users will be able to download recipes and comment on them.

The activity is a part of the supermarket’s wider Taste campaign, fronted by Jamie
Oliver, which encourages customers to try new food ideas.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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