Sally Cowdry Camelot

Sally Cowdry

Camelot

Consumer and retail director

Cowdry, who joined Camelot in 2013 as consumer and marketing director, assumed overall responsibility for the brand’s retail channel in August and now has the expanded role of consumer and retail director.

In July, Camelot had rolled out its new brand identity, with the National Lottery ‘crossed fingers’ motif at the heart of every game logo.

It aims to raise consumer awareness of the full range of games it offers. Cowdry also worked on the #pleasenotthem ad campaign, where celebrities send themselves up, presenting their post-Lottery windfall plans, while viewers are encouraged to buy a ticket to ensure they don’t win.

Share your congratulations here 

 

Read Sally's Power 100 Voices column: A story with real emotional power makes for content with the ring of truth, writes Sally Cowdry, Camelot's marketing and consumer director, as part of the Power 100 Voices series.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More