The Salvation Army in Canada is calling for donations over Christmas in its latest advertising drive by ACLC Inc, Toronto. The "invisible" spot starts with people walking along the street in the snow with their Christmas shopping. A voiceover says "we see what most don't", while the image of a needy mother and her daughter appears in a shop doorway. Various declarations begin to appear such as "last year in Canada we served 2.5m meals to the hungry" and "last year in Canada we helped 10,000 people with education". The spot ends with the strapline "The Salvation Army, giving hope today".