Salvation Army uses #TheDress for domestic violence campaign

The Salvation Army has mocked up a poster of an abused woman wearing 'the dress' in a bid to raise awareness of unreported domestic violence.

Salvation Army: riding the wave of #TheDress to raise awareness of domestic abuse
Salvation Army: riding the wave of #TheDress to raise awareness of domestic abuse

The poster shows a woman wearing a white and gold (or black and blue, according to your eyesight) dress with bruises on her body. 

It aims to ride the wave of popular meme #TheDress, which last week caused a social media storm and captivated audiences around the Twittersphere.

According to experts, the photo of the dress highlighted a rare variation in human eyesight, which meant people saw the picture as different colours.

The Salvation Army used the dress to highlight that one in six women are victims of abuse. 

"The only illusion is you think it was her choice," it reads.

The dress

Brand: The Salvation Army


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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