Samsung 'Beckham plays Beethoven' by Cheil USA

As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Galaxy Note.

The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans.


Chief creative officer
Group creative director
Director of account management
Account planner
Account executive
Art director
Production company  Tool 
Editing company
Olympic ambassador

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