Samsung becomes first Our Story sponsor on Snapchat

Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.

Snapchat: rolls out Our Story sharing service
Snapchat: rolls out Our Story sharing service

Samsung partnered with Snapchat for The American Music Awards on Sunday to upload backstage pictures and videos from the event.

Our Story lets users at the same venue contribute pictures to a feed for the particular event.

The sponsored content was placed in the feed in between the user-generated content.

Last week Snapchat launched a system to allow users to send money through private messages called Snapcash.

Snapchat ran the first ads on the app in October. Users can choose whether to view the ad, and it disappears once they have.