Samsung buys connected car firm Harman for $8bn

Samsung will pursue the connected car market with the $8bn (£6.4bn) acquisition of software firm Harman, giving it a competitive boost against Apple and Google.

Harman's connected car technology
Harman's connected car technology

Harman builds high-end in-car entertainment and navigation systems, present in some 30 million vehicles. Its order backlog as of 30 June was $24bn.

The acquisition marks a "strategic priority" for Samsung, which is playing catch-up with its rivals in a number of areas. Google is making significant progress with its driverless car technology, while Apple launched its own connected platform CarPlay in 2014.

Samsung Electronic's president and chief strategy officer, Young Sohn, claimed "long-term" growth opportunities in connected cars, predicting in a revolution in vehicles similar to mobile.

"The vehicle of tomorrow will be transformed by smart technology and connectivity in the same way that simple feature phones have become sophisticated smart devices over the past decade," he said.

Samsung may also seeking to enter new markets after its Galaxy Note 7 episode. The firm reported dented profits last month after it recalled, then discontinued the product.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published