Samsung drafts in cast of hundreds for epic charge

Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.

A man sitting on an armchair halts the onslaught with his hand to demonstrate the motion sensitive controls used by Samsung Smart TVs.

Brand: Samsung 

Client: Guy Kinnell, head of TV and AV at Samsung Electronics UK & Ireland

Agency: CHI & Partners

Creatives: Jonathan Burley and Rick Brim

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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