Samsung 'hearts' by CHI & Partners

Samsung is going down the tried and tested route of using folk music in a telecoms ad.

The 60-second TV spot, created by CHI & Partners, promotes Samsung's G800 camera phone as the most creative and expressive way to convey your feelings for a loved one.

It shows a man walking through a number of different settings, such as a park and busy street, taking photos of objects that resemble a heart. It ends with the man sending a photo to his girlfriend.