Samsung 'impatience is a virtue' by Grey London

Grey London has produced a campaign to showcase Samsung's new full-touch mobile phone, in a bid to prove that 'impatience' is a virtue.

Voiced by James McAvoy, the commercial opens with people ‘waiting their lives away’ before changing pace and cutting to a group of people ‘living for the moment’, whilst the voiceover pronounces the virtues of impatience.