Samsung installs 'midnight rainbow' to promote Galaxy Tab S tablet

A digital rainbow built using 150 Samsung Galaxy Tab S tablets will stand on London's Southbank for 24 hours, making a bright addition to the view over St Paul's Cathedral and the City.

  • Samsung built its rainbow using 150 Galaxy Tab S tablets

    Samsung built its rainbow using 150 Galaxy Tab S tablets

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Samsung unveiled its "midnight rainbow" installation last night (19 August) in a bid to show off the Galaxy Tab S tablet, which it launched in June.

The company has tweaked each tablet’s 10.5in display to show off a spectrum of colours, giving the effect of an 8-bit rainbow. The idea is to showcase the Galaxy Tab S’ advanced Super AMOLED display – and to give its Twitter followers a chance to win one for themselves through the #midnightrainbow competition.

Russell Taylor, the company’s vice-president of corporate marketing, said the rainbow had been chosen as a universally positive symbol. "Creating a midnight rainbow has never been done before," he said. "We're excited to introduce this installation to the iconic Southbank skyline, inspiring people to appreciate and capture colour in new ways."

Brand: Samsung

Agency: The Red Consultancy

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).