Samsung launches first Christmas TV campaign in the UK

Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.

The electronics company will release two ads as part of the campaign. The first, "all wrapped up early", will air tomorrow during ITV’s I’m A Celebrity: Get Me Out Of Here. The second, "Christmas round ours", will air on TV on 24 November.

The first ad showcases only Samsung’s Galaxy Note 4 smartphone, while the second demonstrates the whole range of Samsung products. But both show the goods being used over Christmas by families and friends – for instance, two parents film their child's school play with a Samsung phone.

Cheil UK was the agency behind the campaign. The work was created by Jim Eyre and Dave Newbold, and directed by Josh and Xander through Radical Media. Starcom Mediavest Group handled the media.

Logan Wilmont, the executive creative director at Cheil UK, said: "Samsung’s first Christmas campaign was an exciting opportunity. It allowed us to show how Samsung’s technologies are part of the very fabric of Christmas in Britain today.

"Whether it’s TVs or tablets, smartphones or smart watches, they are as much as part of the British Christmas as mince pies and Morecombe and Wise."

This article was first published on www.CampaignLive.co.uk

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More