Samsung launches TV ad starring 143 David Baileys

Samsung is running a TV campaign starring 143 David Baileys from all over the UK as part of a multi-million campaign for its NX smart camera.

The David Baileys were recruited via a press and digital marketing campaign and include a priest from Tamworth, a teacher from Kent, and a plumber from Cambridge.

Cheil UK created the campaign that aims to democratise photography and show that the Samsung camera can make amazing pictures accessible to everyone.

The 30-second TV spot, produced by Rokkit and directed by Andrew Lang, features the David Baileys learning to use the camera and testing their skills at a catwalk show.

Television activity will run throughout November on channels including ITV, Channel 4, Channel 5 and Sky, with media planning and buying by Starcom Mediavest.

Renowned photographer David Bailey has given the campaign his backing and said he found the idea of having "loads of Baileys all over the place taking pictures" appealing.

He said: "What makes it special is they aren't photographers, so the results will demonstrate how good the camera is, and I'm looking forward to seeing the shots taken by my namesakes."

Samsung is aiming its NX range of cameras at those with an interest in photography and who want to "graduate from a compact to a more 'professional'-style camera".

The range includes Wi-Fi connectivity and does not have "the cumbersome weight and design of an SLR".

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More