Samsung Pay extends global mobile payments reach with China launch... and more

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Samsung Pay: available in the US
Samsung Pay: available in the US

Samsung Pay extends global reach with China launch

Samsung Pay has become available in China, extending the electronics manufacturer’s mobile payments global reach as it gears up for a UK launch.

The South Korean tech firm has partnered with China-based vendor UnionPay to launch the service, which will allow Chinese consumers to use their smartphones to pay for items in-store.

Samsung’s move follows Apple Pay’s launch into China, also through a partnership with UnionPay, with both competing with China-based e-commerce giant Alibaba’s Alipay, the mobile payment market leader in the country.

Other players include a payment system available on Tencent’s WeChat, while Chinese smartphone manufacturer Huawei launched its own service earlier this month.

Samsung Pay is currently available in South Korea, the US, and now China. It is understood that Samsung plans to launch the service in the UK later this year.

Source: BBC

VW reputation takes another hit with US Golf recall

Volkswagen’s reputation has suffered a further blow after last year’s emissions scandal, with the German automotive giant forced to recall around 5,600 e-Golfs sold since 2014 over concerns that a fault could cause engines to cut out.

The company said that it was recalling all e-Golfs sold in the US since 2014 because a software glitch in the car’s computer could cause the engine to stall. Once returned to dealers, the cars will be given a software update to eliminate the problem.

The product recall is a further blow to VW's reputation. It has faced lawsuits and widespread condemnation after it was found out in September that it had rigged emissions data to cheat US tests, letting its cars produce up to 40 times more pollution than permitted.

Source: Reuters

Catch up with some of our longer reads...

The millennial dilemma: generation, mindset or irrelevance?

It's tempting (and useful) for marketers to put people in neat demographic boxes. But, as consumer lives become more fluid, age-agnostic and globally minded, is it time to put a stop to generational generalisations, asks Rebecca Coleman.

Motherhood, interrupted: brands must be sensitive to the stresses of digital parenting

At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp.

If you watch one video today...

...hear what the public think of the Conservative government spending £5m to promote the new National Living Wage.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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