Samsung pities the iPhone 'wall huggers'

Oh, the iPhone wall huggers. Attached to plug sockets the world over, the low capabilities of their phone's batteries cause these poor people to miss out on the most basic of human-and-phone interactions.

Or so Samsung would have you believe. While iPhone batteries can certainly be found wanting, this ad shows Apple's advocates forced to find refuge on floors and benches in order to charge up their phones, while Samsung brandishes the new Galaxy S5's interchangeable battery and seeming inability to run down in their hapless faces.

Brand: Samsung US

Agency: 72andSunny

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More