Samsung reveals Santa's route on Galaxy Note tablet

Samsung is pushing its Galaxy Note tablet as its flagship Christmas gift by showing Santa and his elves using it to respond to a letter from a little girl.

Galaxy Note: unveils Santa's quest
Galaxy Note: unveils Santa's quest

The ‘A note to Santa’ video aims to show-off the capabilities of the "premium suite upgrade" on the Samsung Galaxy Note 10.1, including its Easy Clip and Quick Command features.


Creative by Rebel from the digital campaign shows the girl creating a "magical letter" to Santa on the tablet with Santa later using the device to plan the route to the girl’s house.

The digital campaign is aimed at differentiating the Galaxy Note 10.1 from other tablets as a device that is optimised for creating as well as consuming content.

Creative ends with the strapline "the most magical creations begin with a Note".

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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