Samsung 'we are David Bailey' by Cheil UK

Samsung's new campaign for the NX smart camera stars 143 people called David Bailey.

They include a priest from Tamworth and a teacher from Kent.

Cheil UK created the work that aims to democratise photography.

A TV spot features the Baileys learning to use the camera and testing their skills at a catwalk show. It was created by Laura Johnstone and directed by Andrew Lang through Rokkit.


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