Samuel L Jackson's Marvel character helps Sky defend against malware

Samuel L Jackson reprises his role as Nick Fury, an agent of S.H.I.E.L.D, the fictional spy agency from Marvel comics, to promote Sky's online safety product.

The ad ties into the release of Marvel’s 'Captain America: The Winter Soldier' and highlights the features of the Sky Broadband Shield, launched in November, which defends against unwanted phishing and malware-infected sites.

Client: Lyssa McGowan, director of Sky Broadband

Agency: WCRS

Creatives: Leon Jaume, Simon Robinson

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).