Sanatogen appoints DMB&B

- DMB&B has prized the creative account for Sanatogen from WCRS just four months after the incumbent had appeared to retain the business.

- DMB&B has prized the creative account for Sanatogen from WCRS just four months after the incumbent had appeared to retain the business.

The range of vitamin products, which is owned by the Swiss health goods manufacturer Roche Consumer Health, called a review of the brand's £4 million advertising account in October last year.

But a two month pitch involving WCRS and Roche's two other roster agencies, DMB&B and Bates Dorland, ended without the account moving.

However, the client has now decided to realign the Sanatogen business into DMB&B, which also handles its Supradyn and Eleve brands.



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