Santander's value-driven approach to banking stars its staff

Santander, the Spanish-owned high-street bank, has launched a TV ad created by Havas Worldwide that stars its staff in its new value-driven approach.

The creative shows people on the streets of Shrewsbury in Shropshire, finding out from Santander staff how much money they can save with the bank.

It drives consumers to a dedicated site, ending with the line, "See how it could all add up for you at".

The ad demonstrates the amount of money consumers could potentially save in a year through cashback on its 123 current account and credit card, using the brand’s "digital calculator".

Havas Worldwide filmed the ad in Shrewsbury over a period of three days, to engage with consumers.

The ad, which launched this week, also thanks Shrewsbury at the end of the creative. It is supported by press and digital executions.

Creative directors Mick Mahoney and Brendan Wilkins worked on the ad, with art directors Gareth Gray and Phil Baumont, and copywriter Sam Shepherd.

Director Finn McGough and producer Sophie Hernandez Weldon from production company Rogue worked on the campaign, while media agency Carat handled media planning and buying.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).