Santander's value-driven approach to banking stars its staff

Santander, the Spanish-owned high-street bank, has launched a TV ad created by Havas Worldwide that stars its staff in its new value-driven approach.

The creative shows people on the streets of Shrewsbury in Shropshire, finding out from Santander staff how much money they can save with the bank.

It drives consumers to a dedicated site, ending with the line, "See how it could all add up for you at".

The ad demonstrates the amount of money consumers could potentially save in a year through cashback on its 123 current account and credit card, using the brand’s "digital calculator".

Havas Worldwide filmed the ad in Shrewsbury over a period of three days, to engage with consumers.

The ad, which launched this week, also thanks Shrewsbury at the end of the creative. It is supported by press and digital executions.

Creative directors Mick Mahoney and Brendan Wilkins worked on the ad, with art directors Gareth Gray and Phil Baumont, and copywriter Sam Shepherd.

Director Finn McGough and producer Sophie Hernandez Weldon from production company Rogue worked on the campaign, while media agency Carat handled media planning and buying.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published