The creative shows people on the streets of Shrewsbury in Shropshire, finding out from Santander staff how much money they can save with the bank.
Havas Worldwide filmed the ad in Shrewsbury over a period of three days, to engage with consumers.
The ad, which launched this week, also thanks Shrewsbury at the end of the creative. It is supported by press and digital executions.
Creative directors Mick Mahoney and Brendan Wilkins worked on the ad, with art directors Gareth Gray and Phil Baumont, and copywriter Sam Shepherd.
Director Finn McGough and producer Sophie Hernandez Weldon from production company Rogue worked on the campaign, while media agency Carat handled media planning and buying.Follow @loullamae_es