SapientNitro picks Hagger for VP role

Jo Hagger, the former chief integration officer and managing director of Glue Isobar, has joined SapientNitro as the vice-president, marketing.

Jo Hagger: joins SapientNitro
Jo Hagger: joins SapientNitro

Hagger, who most recently oversaw AAR’s digital practice, will focus on all aspects of the agency’s marketing.

Her role will be primarily focused on the UK and she will report to Nigel Vaz, the senior vice-president and managing director. However, she will have some global responsibilities and will also report to Bill Kanarick, the senior vice-president and chief marketing officer.

Hagger joined AAR, which is close to appointing a replacement, in January after stepping down from Glue Isobar after more than ten years in August 2011.

She said: "The chance to work with SapientNitro to further develop their business is an amazing opportunity."

Vaz said Hagger’s "rare combination of experience, ability and insight" will help SapientNitro position its brand.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More