Golding has spearheaded a number of changes at the agency this year, including hiring Yan Elliott to join Micky Tudor as executive creative directors after the departure of chief creative officer Jonathan Burley.
The & Partnership has had a strong end to the year. The group won Toyota’s integrated pan-European business from Saatchi & Saatchi and Zenith in a shock move last month, while CHI & Partners picked up the international accounts for McVitie’s and Godiva after competitive pitches.
Before she was named joint chief executive in 2011, Golding held a number of senior roles at CHI & Partners, including managing director and managing partner.
Golding joined CHI & Partners in 2002 from Lowe, where she worked for nine years.
The IPA appointed Golding as its president-elect last week. She will replace MullenLowe London chairman Tom Knox at its AGM in March.
Howarth will take a management role at The & Partnership. As part of the move, he will lead the new &Toyota division that The & Partnership is setting up to service the car group’s creative, content, digital and media business across Europe.