Sass Panayi snares online estate agent advertising account

The Manchester agency Sass Panayi has scooped the multimillion-pound advertising account for the property website 08004homes.com.

The Manchester agency Sass Panayi has scooped the

multimillion-pound advertising account for the property website

08004homes.com.



The site, which is not linked to any traditional estate agents, offers

consumers the ability to search for homes matching their

requirements.



Unlike more traditional sites it also provides interior design and DIY

information.



It will be the first site in its sector to take advantage of wireless

application protocol-enabled mobile phone and interactive TV technology

following a recent deal with Cable & Wireless.



Sass’s creative and managing director, Graham Sass, said: ’We saw the

dotcom opportunity coming and geared up accordingly.’



Sass, whose media arm, Sass 2 Media, is handling media on the account,

beat three London agencies to the business, reportedly Blueberry,

Identity Deepend Group and stretchthehorizon.



Property Internet plc, which owns 08004homes.com, plans a soft trade

launch this month, followed by a major con-sumer campaign that will

encompass 96- and 48-sheet posters, bus mega-rears, press and major

internet search engines.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).