Saunders quits M&C Saatchi to join Publicis

Jim Saunders, the creative best known for the BT corporate

commercial starring Stephen Hawking, is joining Publicis and switching

from art direction to copywriting.

He will move to Publicis from M&C Saatchi at the beginning of next month

to partner the senior art director Molly Godet.

Saunders' agency career has been punctuated by a string of awards

including a Cannes gold and Campaign and D&AD silver awards for his work

on Intercity.

His tally also includes Creative Circle silvers and British Television

Advertising Awards golds.

One of his best remembered ads was for Silk Cut featuring a fat man with

a party hat split down the middle.

Gerry Moira, the Publicis executive creative director, said: 'I'm

delighted to have a talent of Jim's calibre in the creative department.

The job titles 'copywriter' and 'art director' are about as relevant

today as 'haberdasher' or 'cordwainer'.'

Saunders made his name partnering Tom Wnek at Saatchi & Saatchi, which

he joined in 1986. Trevor Beattie later hired him for TBWA, where his

partnership with the writer Sean Toal was responsible for the agency's

debut work for Northwest Airlines.

After a spell at D'Arcy, where he helped produce the agency's first work

for Scholl, he moved to M&C Saatchi last year. Saunders described his

switch to Publicis as 'a really exciting move'.

He added: 'A massive part of my output has come out of the typewriter,

going right back to the Stephen Hawking epic. So making the copywriting

role official is a logical and welcome step.'


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