Save The Children launches 'Born to run' fundraising campaign

LONDON - Save The Children has created a TV, cinema and online ad campaign featuring crowds of children running through the streets.

Save the campaign
Save the campaign

Born to run was shot in deprived areas of Durban and Cape Town, South Africa, with the aim of encouraging people to donate money to the charity.

The ad, which breaks on Friday (11 September), ends with the line: We save the children. Will you?

The spot was directed by Ben Quinn through Serious Pictures and creatively directed by Walter Campbell.

The soundtrack was provided by Russ Jones at Condiment Junkie, and The Mill worked on post-production.
Digital activity was through AKQA.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).