Savills moves media into Arena

Savills, the upmarket estate agency and property company, has appointed Arena Media to handle its media planning and buying after a competitive pitch.

Savills: media account moves from Agenda Media to Arena Media
Savills: media account moves from Agenda Media to Arena Media

The media review was handled by Oystercatchers. Adgenda Media previously handled the media planning and buying for Savills.

Arena Media's appointment is the latest move by Savills, after picking Isobel at the end of last year to handle creative for its residential estate agency arm.

The Red Brick Road previously worked with Savills for five years, but the relationship ended because of a client conflict.

Savills is also looking for an agency to develop its digital strategy and platform.

Alison Dean, the residential marketing director at Savills, said: "After a long and successful relationship with Adgenda we were looking to make a change in our approach to media.

"Arena Media demonstrated they are a great partner with whom to develop our marketing leading position".

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published