SCA calls global Bodyform pitch

In the week that Bodyform scored a PR hit with a spoof ad on its Facebook page, its parent company, SCA Hygiene, has called a review of the feminine hygiene brand's global advertising account.

Bodyform: global review
Bodyform: global review

The FMCG company has approached global networks ahead of pitch, with chemistry meetings expected to take place over the next fortnight.

Initial briefings will focus on Bodyform’s global advertising, which is supported by an estimated media spend of £25 million. However, it is believed the pitch could expand to include a brief across SCA’s entire feminine hygiene range covering 80 countries.

Bodyform works with Haygarth and Publicis Chemistry in the UK. Last year, SCA appointed BSUR Amsterdam to the pan-European account for its feminine hygiene products.

Earlier this week, Bodyform launched an online film response to a post on its Facebook page after a man claimed the brand’s ads had misled him about women’s periods. The film features Caroline Williams, the fictional "CEO of Bodyform", addressing Richard Neill, who made the post.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published