SCA seeks shop to handle digital

SCA, the global hygiene company that owns brands including Bodyform and Velvet, is seeking a digital agency to handle activity in the UK, Germany and Sweden.

SCA's "keep control" campaign
SCA's "keep control" campaign

The company currently works with a number of shops on digital projects. There is no intermediary involved in the process.

A spokeswoman for SCA said: "SCA is now in the process of choosing a candidate."

SCA’s Tena Men brand launched a humorous campaign, "keep control", in March. The spot, by Abbott Mead Vickers BBDO, shows a man who is in control of all aspects of his life as he dances on water and commands a lion. He then talks about the need for Tena Men to control urine leakage.

In 2013, SCA consolidated its global creative business into BBDO and Publicis Worldwide.

It also appointed Zenith­Optimedia to handle its global media planning and buying account.

SCA owns more than 80 brands encompassing personal care, tissue and timber products. The company has 44,000 employees with global sales of SEK104 billion (£7.8 billion).

It was founded in 1929 and claims to be Europe’s largest forest owner with 2.6 million hectares of forest land.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More